INSTITUTION is the new creative project established by Galib Gassanoff to express his personal and esthetical belonging as well as the heritage of cultures he is in touch with. The project will operate as a social-artistic organization with an ethical foundation. The name itself is intended to mirror the project’s larger scope beyond fashion. INSTITUTION is a new chapter.

An institution is a humanly devised structure of rules and norms that shape and constrain individual behaviour. All definitions of institutions entail a level of persistence and continuity.

Galib Gassanoff, founder and creative director of INSTITUTION is a Georgian of Azerbaijani descent raised in the outskirts of Tbilisi through contrasting cultures and languages, immersed in craft and traditions of local ethnic groups. At the age of eighteen, he moved to Milan to develop his fashion education and experiences, and there in 2016 he co-founded and co-designed ACT N°1 until the MFW SS2023 show.